Direct Supply

Working at Direct Supply for over 14 years gave me the opportunity to play an integral part of the company's growth as well as create omni-channel marketing solutions that spanned a variety of audiences and media.

APTURA.net

Our tagline for Aptura – the design & renovation business within Direct Supply – was "from concept to creation," which reflects the role I played in the development.

I chose images on every page with our web designer, and helped develop the architecture, navigation structure, and look and feel of the website. I chose every word of my copy carefully (I wrote it all to suit the industry) to speak to the senior living care community.

(Click below to enlarge screenshot)

Furnishings Binder

A mammoth of a print piece, Direct Supply's Furnishings Binder included more than twenty multiple-page inserts that highlighted exclusive furniture and fixture offerings from Direct Supply's Equipment & Furnishings business.

Working closely with my creative design team, we planned and executed every aspect of this binder, creating a truly one-of-a-kind piece that stood out to interior decorators.

Click the image to view a PDF of one of the inside sections of the binder.

DirectSupply.com

I was given the project to re-imagine our company's website thanks to my years of absorbing Direct Supply's values, and helped communicate those values to website visitors.

From copy to strategic search engine optimization, image selection assistance to navigational architecture, the website became the window into what Direct Supply represents to the country, and the SEO lead our website to the top of the ranks for SEO in key areas relating to Long Term Care and Senior Living services around the nation.

Showroom Invite

Beds Brochure

Direct Supply's exclusive Panacea brand is an leader in senior living beds and mattresses. Working closely with the creative design team, I organized and wrote this brochure and was involved at every iteration until its completion.

Click the image to view a PDF.

Impressions Flyer

A monthly 24-page flyer center around creating engaging spaces for seniors, I worked on a number of Direct Supply's Impressions flyers. These flyer showcased Direct Supply's brands of furnishings designed specifically for demanding use in senior living communities.

Most companies don't have the space for an in-house showroom that houses an actual, fulls-scale layout of the environment they aim to serve. Direct Supply's show room offered over 15,000 sq. ft. of design showroom space to offer customers the chance to see, feel and experience what it is to work with Direct Supply to re-imagine their Senior Care Center.