DamicoWorks
ARI Network Services
ARI Network Services offers a suite of SaaS, software tools, and marketing services to help dealers, equipment manufacturers and distributors in selected vertical markets Sell More Stuff!™ – online and in-store.
Arinet.com
As the Digital Marketing Manager at ARI, I manage a team of creatives to develop the strategy and spearhead the company’s content marketing efforts for our powersports, marine, outdoor power, RV and home medical equipment clients, including: SEO and website management, email and social media campaigns, webinars, trade pub articles, trade show collateral, digital advertising, blog posts and more.
Cruisers Yachts
Manufacturer of world-class yachts with a century-long history, based out of the small great lakes city of Oconto, Wisconsin, Cruisers Yachts was one of my digital marketing clients at ARI.
As a digital content manager, I worked closely with our creative team to audit website updates, implement design changes and update copy on a regular basis for the website, improving SEO, user experience and lead generation for Cruisers world-class brand.
Cruisers Email Marketing
In addition to ongoing updates to Cruisers website, my team was responsible for the brand's email marketing as well. Directing my creative team, we created image-rich HTML emails that evoked a sense of luxury and were well-received in the Cruisers Yachts community.
